Fonzies becomes an Official Partner of the Italian National Teams for the three-year period 2020-2022The sponsorship agreement will see the brand take centre stage during the 2021 men’s and women’s European Championships and also while the 2022 World Cup in Qatar is taking place
Thursday, July 2, 2020
Fonzies, a brand belonging to Mondelez International, has become an “Official Partner” of the Italian National Teams for the three-year period lasting from 2020 to 2022. Fonzies will keep Italian fans company during the 2021 men’s and women’s European Championships and also while the 2022 World Cup in Qatar is taking place.
Fonzies has decided to take to the pitch alongside our National Teams to support the country as it gets back on its feet, with this also applying to the world of sport. Fonzies is ready to support the Azzurri, a team that is capable of bringing together and uniting all Italians.
The new path that the Italian National Teams are going down is characterised by many young talents, while the Women’s National Team is also definitively taking off. Fonzies has always appealed to youngsters and now wants to support them in such an exciting period. It’ll be up to them to bring Italy back to the top of world football and enthuse new generations of Azzurri fans.
“We believe in this project to such an extent that we’ve decided to invest in the Italian National Teams from as early as this year and support the entire sports movement after the period of inactivity,” said Erika Bruzzone, Marketing Manager Salty Snacks, Mondelēz Italia. “Now, Italy and the sport are ready to resume, and we want to play a key role during this new period. The Azzurri National Teams have many great prospects, and these players want to leave their mark, an objective perfectly in line with our brand. Through this sponsorship agreement, we want to continue to appeal to new generations, bringing them closer to one of the most popular national entities through Fonzies’ ironic and entertaining approach.
“We like to think that we’re capable of uniting families and friends: everyone together enjoying and experiencing the emotions that only the Azzurri teams can stir up while eating from a Fonzies packet. Because those who don’t support the National Team only get half the enjoyment!”
“Welcoming a prestigious brand like Fonzies into our family during such a dynamic period for the National Teams makes us particularly happy,” emphasised FIGC Secretary General Marco Brunelli. “It marks the beginning of an exciting and demanding path given the importance of the events on the horizon for our male and female National Teams in the coming months. The commitment shown by the FIGC to identify and implement all the practical solutions to allow football activities to resume, thus actively contributing to a return to normality after a difficult period for the country, has further strengthened our enthusiasm and our hopes for the future. These are feelings that we want to share with Fonzies enthusiasts and all our fans.”