09 November 2020
Ringo take to the pitch with the FIGC: they will be the Italian National Football Team’s ‘Official Partner’ for the two-year period 2020-2021The Barilla Group brand continues its commitment to sport and signs a partnership with the FIGC
Wednesday, May 27, 2020
Ringo, the iconic snack stuffed with delicious cream enclosed between two biscuits, one vanilla and one cocoa, have signed a partnership with the FIGC – the Italian Football Federation – and will be the ‘Official Partner’ of the Italian National Football Team until the end of 2021.
It’s a partnership that allows Ringo to continue to enhance its commitment to the world of sport, which can be seen in its many advertising campaigns: football, baseball, basketball and ice hockey have always featured in Ringo’s adverts. Regarding football, their first advert was aired in the mid-‘90s and that link has continued through great players like Ricardo Kaká and Stephan El Shaarawy.
“In a moment of great difficulty for this country, Ringo felt it was their duty to support the national sports system through this partnership with the FIGC, which makes us particularly proud: it’s a way for us all to win together, by supporting Italy the country and Italy the team”, said Alessandro Vetuschi, Ringo’s Brand Manager. “The National Football teams, both women’s and men’s, embody positive sporting values such as sharing, friendship, loyalty and team spirit, all of which are inherent in our brand’s DNA and which Ringo have promoted throughout its 53-year existence.”
“We are pleased,” commented FIGC General Secretary, Marco Brunelli, “to welcome a prestigious company into the FIGC’s group of partners, the Ringo brand has historically been associated with football and is much appreciated by everyone, not just young people. This shared journey starts in a unique phase for Italian football in which the dynamism and desire to get going again with momentum will be crucial, as will a push to actively contribute to returning to normality and active sport. Ringo’s choice testifies the will to share that responsibility and passion with us.”
THE BARILLA GROUP AND SPORT
Starting with their historic sponsorship of AS Roma, who won the Scudetto in 1982/83, there are numerous examples of collaboration between the Barilla Group (of which Ringo and Pavesi are a part) and the world of sport. We cannot forget Steffi Graf or Stefan Edberg, the great tennis champions, or Francesco Moser in cycling, Valentino Rossi in motorcycling, up to the most recent partnerships with Federica Pellegrini, Ricardo Kaká, Stephan El Shaarawy, Roger Federer and the current faces of Barilla: Mikaela Shiffrin, Alpine skiing champion, and the young tennis player Coco Gauff.
The Barilla Group
Barilla is a family business, not listed on the Stock Exchange, led by brothers Guido, Luca and Paolo Barilla. It was founded by their great-grandfather, Pietro Barilla, who opened a bakery in Parma in 1877. Now, Barilla is famous throughout Italy and worldwide for the excellence of its food products. With its brands – Barilla, Mulino Bianco, Pan di Stelle, Gran Cereale, Harry's, Pavesi, Wasa, Filiz, Yemina e Vesta, Misko, Voiello and Cucina Barilla – it promotes a tasty, joyful and healthy diet inspired by the Mediterranean diet and Italian lifestyle.
When Pietro opened his shop more than 140 years ago, his main aim was to make good food. Today, that principle has become Barilla’s way of doing business: “Good for You, Good for the Planet”, a slogan that expressed the daily commitment of over 8,000 people working for the company and a supply chain that shares its values and passion for quality.
“Good for you” means constantly improving the range of products on offer, encouraging the adoption of healthy lifestyles and promoting access to food.
“Good for the planet” means promoting sustainable supply chains and reducing CO2 emissions and water consumption.
For more information, visit: www.barillagroup.com; Twitter: @barillagroup