UEFA Communication workshop in London, praise for the initiatives from RomeEvents at Wembley today and tomorrow promoted by UEFA for the 12 host cities.
Thursday, May 2, 2019
There is an event at Wembley concerning UEFA Euro 2020 and communication. Today and tomorrow in London, there will be a workshop on communications at the European Championship taking place across Europe next year. It will kick off in Rome with the opening fixture at the Stadio Olimpico on 12 June.
At the event promoted by UEFA, representatives from the twelve host cities: Rome, Baku, Bilbao, Bucharest, Munich, St Petersburg, Glasgow, Dublin, London, Amsterdam and Copenhagen. Rome was represented by the Head of the FIGC Press Office Paolo Corbi and local Committee Organiser Emanuele Sica.
Over the course of the two days, a series of studies on topics related to communication at EURO 2020 are scheduled with analysis of planned projects and events which have already taken place such as the draw in Dublin, events marking 500 days to go on 29 January, the launch of the mascot Skillzy and the announcement of Bucharest as the location for the draw for the finals in March. Then, the messages of the host cities were discussed in addition to corporate communication, ambassador and volunteer activities, the ticketing campaign starting 19 May, Fan Zone organisation and upcoming events online and on social media.
During the workshop, every host city presented a report of its communication activities. Rome had excellent results through traditional media and on social media through the @RomaEuro2020 profiles on Facebook, Instagram and Twitter and with the dedicated Euro 2020 section on the FIGC website and a dedicated volunteer recruitment portal with around 600 sign-ups already. There was praise for the activities featuring local ambassadors Francesco Totti and Gianluca Vialli with a video on volunteers set to be published shortly and the photos and video messages from the Italy players at Coverciano in support of EURO 2020 received credit.