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adidas reveals new Italy shirts

The Home shirt honours the Azzurri tradition, while the away version explores the concept of the three national colours by adding red and green onto a classic white base

Thursday, March 14, 2024

adidas reveals new Italy shirts

The new adidas kits for the Italian national teams have been revealed today: the Home and Away kits, created to celebrate our country's footballing identity, will get their first outing during the Men's first team's two friendlies in the USA, against Venezuela on 21 March and Ecuador on 24 March; they will also be worn by the Azzurri at UEFA Euro 2024 in Germany.

The Home shirt, the latest to honour tradition, comes in the classic azzurro blue accompanied by three stripes - red, white and green - running along the shoulders and highlighted in the badge located on the upper left chest. To a classic white base, the away version adds red and green on the shoulders, on the badge and along the sides of the body.

Both kits are designed to create a sense of pride and belonging, and are connected by the unique motif of the letter I - conceived in a digital form - while the phrase L'ITALIA CHIAMÃ’ (ITALY CALLS) appears on the back of the neck, enhancing the sense of identity from the words in Mameli's national anthem. Created to ensure excellent performance and to offer world-class footballers maximum playing comfort, even when under pressure, these lightweight shirts feature the latest adidas technology and have been created in close collaboration with the FIGC.

At the same time as the launch of Italy's new shirts, adidas also presented the kits of six other teams that will take part in the next European Championship: Belgium, Wales, Germany, Scotland, Spain and Hungary. In Germany, adidas will also supply FUSSBALLLIEBE, the official match ball of UEFA EURO 2024, which, thanks to Connected Ball Technology, will be able to integrate with artificial intelligence to aid decisions made by match officials.

The adidas collection is now available at adidas.it and in selected stores.