With just under three weeks to go before the Azzurri kick off their EURO 2024 qualifying campaign, TCL has announced a new partnership with the FIGC, becoming an official partner of Italy's National Football Teams until 2026.

This new project was strongly desired by the management, and is one that best reflects the philosophy of the brand - a leader in the Mini LED and Top 2 Tv in the OMDIA rankings - who has always worked hard to champion the Sports Entertainment industry. In fact, after collaborating internationally, organising several different events, the time has now come to support the teams most loved by Italians: the Azzurri and Azzurre. But the partnership also covers all the National Teams, including the youth sector, futsal, beach soccer and e-sports.

The first viewing of this new partnership will be on 23 March 2023, in the game between Italy and England at stadio ‘Diego Armando Maradona’ in Naples, where the TCL logo, as the only brand needed for electronics, will be shown for the first time in different areas around the stadium for the first time: from LEDs pitchside to the giant screens, as well as backdrops during interviews and press conferences, and hospitality areas at 'Casa Azzurri'.

“It's a dream that has finally become a reality,” Andrea Musella, country manager of TCL in Italy, confirmed. “This partnership with the Italy Football National Teams represents our desire and determination to continue our growth in the Italian market, providing all the electronic products we have to offer. The world of football represents the best expression of a principle that is dear to us: winning is only achieved through teamwork."

“It's a real pleasure for the FIGC to begin this new partnership,” declared Gabriele Gravina, FIGC President. “TCL is a global leader in the electronics industry; it has created its own, distinctive characteristics through research and development. They also instantly showed a huge interest and passion for Italy and the supporters. We will achieve important milestones together."