In a mysterious high-tech laboratory, scientists are conducting an experiment to digitalise the emotions of fans and programme the perfect twelfth man. This ‘perfect fan’ is designed to cheer for the team without ever feeling doubt or frustration. But the experiment has an unexpected outcome: no algorithm can replicate the genuine passion of fans, who are fuelled by excitement, connection, and togetherness.

 

At the heart of the message is the phrase ‘The national team, like the magic of Christmas, only exists if we keep believing in it,’ and through this video the FIGC wishes all the fans of the national team a happy holidays. At a pivotal time when Artificial Intelligence is refining languages and creative possibilities, the Federation embraced the challenge of bringing a vivid, metaphorically-rich narrative to life in a way that truly touches hearts. After all, the love for the Azzurri colours is a passion that unites generations. It is a challenge that’s not only technical but also cultural, demonstrating that advanced technologies, often seen as cold and impersonal, can be used to deliver messages that resonate with families and are genuine.