“Le loro azioni. La tua ispirazione” (“Their actions. Your inspiration”). To celebrate International Women’s Day on 8 March, Serie A Women Athora is engaging its community.

The question posed to all followers of the official Serie A Women channels is: “Which player has truly inspired you?”. Because, as the campaign concept states, “we want to celebrate the actions that endure.”

Because in football, it’s actions that make the difference: a pass that spreads play, a tackle that changes the tempo, a shot that decides the game. Every gesture has an impact. These are the actions that Serie A Women champions every day, together with Athora Italia, the league’s Title Partner.

Off the pitch, players’ actions also leave a lasting mark: a display of determination, a brave choice, or an attitude that inspires those who watch and identify with them. With this concept, Serie A Women celebrates action as energy that resonates – the energy of the players, the energy that ignites the stands, the energy that motivates everyone who follows them daily.

Fans are invited to share, via DM, an action by a player that has inspired them, sharing their personal experience in a few lines. The stories received will be reviewed by the editorial team, with the best ones published on Sunday 8 March across the official Serie A Women channels.

Using sport as a language and space for expression, Serie A Women reminds us that the path paved by those who came before continues to inspire every step towards the future.